Nautical Wash, a start up company that specializes in shampoo & conditioner, has approached me in need of complete branding and bottle design of their company. The target audience is men of a specific demographic. The company is located in Bellevue, Washington which lies directly on the Puget Sound. Similar to Axe, the company has personality but they are different because the products are slightly more professional and therefore they appeal to a slightly older demographic. This being said, the product is available to individuals of all ages including children.