Burgerland is a concept that my friends and I came up with in High School. There appeared to be a scarcity of burger food trucks on Capitol Hill, a region of Seattle that attracts youthful bar goers. While we had an idea of how the food truck would feel, we never explicitly outlined its visual characteristics.
I took on the task of writing and designing a brand book for Burgerland. While the physical appearance of the company was clearly important, we also found it important to outline a system of values that drove our decision making. The company needed a personality.
Branding, Layout, Book design